Germany Top Investment Choice
Germany is now the top investment destination in western Europe, according to Ernst & Young’s Location Germany 2008: Germany and Europe – International Manager Assessment report.
Conduction with over 800 international business decision makers, Germany was identified for its strength in logistics in addition to hosting a diverse and highly qualified range of small- to medium-sized logistics service providers. Differentiated labor costs, a highly flexible labor force, and a robust commercial property market -- particularly in the new federal states - proved to be the decisive factors in Germany retaining its logistics crown.
One in four foreign investors surveyed plan to invest in Germany; with more than one-third of those already investing in Germany planning follow-up investments, said the author of the report, Peter Englisch. Thirty percent of companies questioned believe that Germany has become an even more attractive investment destination.
The outlook for Germany's future is likewise overwhelmingly positively perceived; with 35 percent of the decision makers questioned predicting Germany's attractiveness to increase in the coming years.
Germany's placing can be attributed to its achievements in infrastructure. According to the report, Germany enjoys the densest and best-developed traffic and communications infrastructures in the whole of Europe: it is possible to reach around 200 million consumers across Europe within 24 hours by rail or road freight transportation from Berlin.
This year's findings provide concrete proof of Germany's growing attractiveness as an investment location, according to Englisch. "Our findings show that Germany continues to make significant gains as an attractive inward investment destination. International investors are attracted to the country's reputation as an innovative power with a highly-qualified and flexible labor pool.”
Germany's longstanding reputation as a seat of innovative excellence has been further bolstered by the study's findings. The European country is second only to the U.S. in terms of attractiveness as an R&D location, and counts as the third most innovative country in the world behind the USA and China respectively.
“World-beating logistics and a world-class traffic and communications infrastructure add further incentive to companies keen to move into European markets," he added.


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