Are Hotels in Trouble?
This post was written for The Ground Floor by Rob Goodspeed, an Information Intern at the Urban Land Institute.
Thanks to the economic downturn and the increased cost of flying, the number of business travelers is down. The rising cost of fuel and continued turbulence in the airline industry means long-hated fare rules have returned.
After largely disappearing due to competition from discount airlines, with their low and standardized fares, major U.S. airlines have reintroduced rules requiring Saturday stays or multi-day trips for cheap round-trip flights.
An analysis by USA Today last month concluded 57 percent of airfares had some type of minimum stay rule, whether a one-night or Saturday stay. The article found the application of such rules depend on the local market competition and time of the year. Cities and routes without direct competition from low-cost carriers like Southwest or JetBlue have the most restrictions.
Things are likely to get worse for airlines before they get better. Noting that every $1 increase in the price of fuel results in $1.6 billion in increased costs, the International Air Transport Association recently announced the global airline industry is predicted to experience a $2.3 billion loss in 2008, due almost entirely on increased fuel prices.
The higher fares and complex rules are just one force keeping business travelers at home. Declaring "The Waning Days of the Road Warrior," Business Week cited a variety of forces to explain the biggest decline in business travelers in five years. Beyond tightened travel budgets, the trend is explained by improved video conferencing technology, a desire to avoid the stress of travel, and even a desire to cut their carbon footprint.
The decline in travel is beginning to effect the hotel industry -- in the U.S. at least. Marriott Chairman and CEO. J.W. Marriott, Jr. caused a stir recently when he commented that his company was beginning to feel the pressures of a weakened economy.
However, internationally Marriott is expecting an increase in revenue per room this year. Luxury hotels are booming in the Middle East, where business and leisure travel has climbed 18 percent since 2005, and sparkling new hotels are drawing visitors from around the world.
As high oil prices seem here to stay, savvy business people and real estate investors are adjusting their plans accordingly.

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